As Head of Design at Almosafer, I faced the challenge of lacking defined standards for product experiments, hindering the our understanding of customer behaviour and the enhancement of the overall user experience.

My goal was to champion the establishment of an experimentation culture, aiming to streamline the experimentation process and reduce the time from idea conceptualisation to experiment analysis. This involved implementing workshops and leveraging technology, particularly AI, to create defined standards and processes for product experiments.

To address the challenge, I initiated a transformative journey that included workshops and the use of AI to streamline the experimentation process. This resulted in a significant reduction in the time taken from conceptualisation to analysis, from months to only a matter of days across various platforms. The new standards and processes immediately added value by allowing product teams to effectively measure and improve user satisfaction, gaining insights into customer behaviour, and enabling faster, more meaningful product enhancements. This experimentation culture accelerated design improvements, prevented excessive time spent on deep discovery research, and fostered a data-driven decision-making approach. The outcome empowered teams to make evidence-based decisions for impactful product enhancements, ultimately leading to an improved user experience and high conversion and engagement rates.