Design
That Delivers.
Product design leader. 18+ years across fintech, crypto, and consumer products, built for 80M+ users, from 0→1 launches to scaled platforms.
Kraken · Neo-Banking · 0→1 Launch · 2025
Crypto Neo-Bank
Global Launch
$7M+ revenue in 8 weeks, 30K+ card orders, 6× weekly transactions
Careem (Uber) · Super App · 2024
Careem Plus:
150% Growth
150% subscriber growth, 96% retention, 4× service usage
Design that doesn't change an outcome isn't design.
It's decoration.
18 years closing the gap between what a business needs and what actually gets built. Crypto exchanges. Super-apps. Neobanks. Travel platforms. Products used by 80M+ people.
Careem · OpenAI · 10+ Markets · 2025
Global
AI Search
+67% conversion, 94% intent accuracy across 4 languages
The Figma Canvas Is Now Open to AI Agents. Most Designers Are Asking the Wrong Question.
↗ ↗Metro Bank · UK Retail Banking · AI · 2018
UK's First AI
in Retail Banking
2.4M+ insights, 80% retention — balance shifted negative → positive
"Few leaders inspire enough confidence to follow them from one company to another. Jay is incredible at making sense of business chaos for his design team."
Hakeeb Bashorun
Lead Product Designer· Careem & Almosafer
"What sets Jay apart is his rare combination of creative vision and practical execution."
Sam Rapp
Sr. Director of Product Design· Careem
I Don't
Just Lead.
I Deliver.
Every decision earns its place
I design what moves numbers in production. If it doesn't trace back to an outcome, it doesn't ship.
I slow down so the team speeds up
Alignment before Figma. That's how you deliver fast without throwing work away.
The org runs after I leave
Three companies. Every design org I built kept delivering at the same standard without me. That's the whole point.
AI is in my workflow. Daily.
Not a slide deck talking point. Faster exploration, better decisions. The taste is mine. The speed is multiplied.
Thinking in
Public.
Conversations shaping the future of design.
All episodes →
EP 01
MDS
EP 02
Joe Fletcher
EP 03
Indi Young
Contact
Let's work together
Jay
Tulloch
Built websites at 15. BSc Brunel. MBA Cranfield. Wrote code. Led 25+ person teams. Presented to exec boards. AI is now embedded across every part of my workflow — the taste is mine, the throughput is multiplied.
Companies I've Shaped