$100M+
Revenue driven
60M+
Users reached
60+
Designers led
+300%
Retention
Case studies
Careem Subscriptions +150%
Identified a critical growth opportunity in Careem Plus subscriptions through data analysis, led the end-to-end design initiative, and drove a 150% increase in subscribers with 96% retention.
3x Careem Product Discovery
Identified a critical adoption gap across Careem’s 22-service super-app, sold the initiative into the business, and led the design of a contextual cross-sell system embedded within the ride journey; shifting average service usage from 1.5 to 2.7 per user and increasing food orders by 19%
Global Crypto Exchange - Neo-Bank (0→1 Launch)
Led the vision, research, and end-to-end design of a new neo-bank built to bridge traditional banking and cryptocurrency. Within six weeks of launch, the product generated impressive product market fit results.
Metro Bank AI-Powered Financial Insights
Addressed a systemic financial health crisis across our customer base and led the design of the bank’s first AI-powered insights feature, one of the earliest AI use cases in UK retail banking, directly improving customer financial health and generating over 1 million insights within three months.
Companies I've worked with
Kraken - Crypto
Careem (Uber) - Super App
Dentsu - Agency
Metro Bank - Fintech
Momondo (Booking.com) - Travel Tech
Almosafer (Seera Group) - Travel Tech
Recognition & Speaking
Speaker
DDX, Dubai
2024/2025/2026
Speaker
DDX, Dubai
2024,2025,2026
Top 15% shared podcast
Spotify
2025
top 15% shared podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Speaker
UX LIVE, London
2020
Speaker
UX Live, London
2020
Hakeeb Bashorun
Lead Product Designer
Careem & Almosafer
"
"Few leaders inspire enough confidence to follow them from one company to another." "Jay is incredible at making sense of business chaos for his design team."
Hakeeb Bashorun
Sam Rapp
Sr.Director Product Design
Careem
"
"What sets Jay apart is his rare combination of creative vision and practical execution."
Sam Rapp
Luke Cocker
Staff Product Designer
Almosafer
"
"He leads with empathy and clarity."
Luke Cocker
Samantha Hamadeh
Product Marketing Manager
Careem
"
"He is a role model for any design team, not only for his professional impact but for the way he leads with empathy and purpose."
Samantha Hamadeh
Khussan Djabbarov
Product Designer
Careem
"
"If you get the chance to work with him, take it. You won't just improve, you'll level up."
Khussan Djabbarov
Linden Dance
Staff Product Designer
Careem
"
"Someone people trust to get things moving in the right direction."
Linden Dance
Let's work together
Would you love to set up a time to chat? Let us know if you're interested.
I work with ambitious teams building products that matter — whether that's a fintech scaling fast, a platform rethinking its user experience, or an organisation that needs design leadership with commercial depth.
If you think we'd be a good fit, I'd love to hear from you.
$100M+
Revenue
60M+
Users
60+
Mentees
+300%
Retention
Case studies
Careem Subscriptions +150%
Identified a critical growth opportunity in Careem Plus subscriptions through data analysis, led the end-to-end design initiative, and drove a 150% increase in subscribers with 96% retention.
3x Careem Product Discovery
Identified a critical adoption gap across Careem’s 22-service super-app, sold the initiative into the business, and led the design of a contextual cross-sell system embedded within the ride journey; shifting average service usage from 1.5 to 2.7 per user and increasing food orders by 19%
Global Crypto Exchange - Neo-Bank (0→1 Launch)
Led the vision, research, and end-to-end design of a new neo-bank built to bridge traditional banking and cryptocurrency. Within six weeks of launch, the product generated impressive product market fit results.
Metro Bank AI-Powered Financial Insights
Addressed a systemic financial health crisis across our customer base and led the design of the bank’s first AI-powered insights feature, one of the earliest AI use cases in UK retail banking, directly improving customer financial health and generating over 1 million insights within three months.
Companies I've worked with
Kraken - Crypto
Careem (Uber) - Super App
Dentsu - Agency
Metro Bank - Fintech
Momondo (Booking.com) - Travel Tech
Almosafer (Seera Group) - Travel Tech
Recognition & Speaking
Speaker
DDX, Dubai
2024/2025/2026
Speaker
DDX, Dubai
2024,2025,2026
Top 15% shared podcast
Spotify
2025
top 15% shared podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Speaker
UX LIVE, London
2020
Speaker
UX Live, London
2020
"Few leaders inspire enough confidence to follow them from one company to another." "Jay is incredible at making sense of business chaos for his design team."
Hakeeb Bashorun
Lead Product Designer
Careem & Almosafer
"What sets Jay apart is his rare combination of creative vision and practical execution."
Sam Rapp
Sr.Director Product Design
Careem
"He leads with empathy and clarity."
Luke Cocker
Staff Product Designer
Almosafer
"He is a role model for any design team, not only for his professional impact but for the way he leads with empathy and purpose."
Samantha Hamadeh
Product Marketing Manager
Careem
"If you get the chance to work with him, take it. You won't just improve, you'll level up."
Khussan Djabbarov
Product Designer
Careem
"Someone people trust to get things moving in the right direction."
Linden Dance
Staff Product Designer
Careem
Let's work together
Would you love to set up a time to chat? Let us know if you're interested.
I work with ambitious teams building products that matter — whether that's a fintech scaling fast, a platform rethinking its user experience, or an organisation that needs design leadership with commercial depth.
If you think we'd be a good fit, I'd love to hear from you.
$100M+
Revenue driven
60M+
Users reached
60+
Designers led
+300%
Retention
Case studies
Careem Subscriptions +150%
Identified a critical growth opportunity in Careem Plus subscriptions through data analysis, led the end-to-end design initiative, and drove a 150% increase in subscribers with 96% retention.
3x Careem Product Discovery
Identified a critical adoption gap across Careem’s 22-service super-app, sold the initiative into the business, and led the design of a contextual cross-sell system embedded within the ride journey; shifting average service usage from 1.5 to 2.7 per user and increasing food orders by 19%
Global Crypto Exchange - Neo-Bank (0→1 Launch)
Led the vision, research, and end-to-end design of a new neo-bank built to bridge traditional banking and cryptocurrency. Within six weeks of launch, the product generated impressive product market fit results.
Metro Bank AI-Powered Financial Insights
Addressed a systemic financial health crisis across our customer base and led the design of the bank’s first AI-powered insights feature, one of the earliest AI use cases in UK retail banking, directly improving customer financial health and generating over 1 million insights within three months.
Companies I've worked with
Kraken - Crypto
Careem (Uber) - Super App
Dentsu - Agency
Metro Bank - Fintech
Momondo (Booking.com) - Travel Tech
Almosafer (Seera Group) - Travel Tech
Recognition & Speaking
Speaker
DDX, Dubai
2024/2025/2026
Speaker
DDX, Dubai
2024,2025,2026
Top 15% shared podcast
Spotify
2025
top 15% shared podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Speaker
UX LIVE, London
2020
Speaker
UX Live, London
2020
Hakeeb Bashorun
Lead Product Designer
Careem & Almosafer
"
"Few leaders inspire enough confidence to follow them from one company to another." "Jay is incredible at making sense of business chaos for his design team."
Hakeeb Bashorun
Sam Rapp
Sr.Director Product Design
Careem
"
"What sets Jay apart is his rare combination of creative vision and practical execution."
Sam Rapp
Luke Cocker
Staff Product Designer
Almosafer
"
"He leads with empathy and clarity."
Luke Cocker
Samantha Hamadeh
Product Marketing Manager
Careem
"
"He is a role model for any design team, not only for his professional impact but for the way he leads with empathy and purpose."
Samantha Hamadeh
Khussan Djabbarov
Product Designer
Careem
"
"If you get the chance to work with him, take it. You won't just improve, you'll level up."
Khussan Djabbarov
Linden Dance
Staff Product Designer
Careem
"
"Someone people trust to get things moving in the right direction."
Linden Dance
Let's work together
Would you love to set up a time to chat? Let us know if you're interested.
I work with ambitious teams building products that matter — whether that's a fintech scaling fast, a platform rethinking its user experience, or an organisation that needs design leadership with commercial depth.
If you think we'd be a good fit, I'd love to hear from you.