I'm a product design leader specialising in complex consumer and financial platforms at global scale. With 16+ years of experience, I've led design across neobanks, crypto, super apps, digital banking, and emerging fintech products used by 50M+ customers, partnering with executive leadership to turn strategy into shipped products and measurable growth.My work sits at the intersection of design leadership, product strategy, and business impact. I don't just design experiences. I build the teams, systems, and processes that make them possible.

Currently Principal Product Designer at one of the largest Crypto Exchanges, leading design for their neobanking experience. I drove the MVP launch of the neobank, achieving $XM+ in transaction volume and $XXM+ assets on platform. Previously, I was Head of Product Design at Careem (Uber), leading a team of 11 designers across the platform experiences of a 50M+ user super app, spanning payments, subscriptions, discovery, onboarding, and identity. In that role I increased CTR from 2.3% to 7.3% through a redesigned homepage, drove 150% growth in Careem Plus subscriptions, and added 14K+ monthly active users through improved checkout activation. Before that, I was Director of UX & Product Design at Almosafer (Seera Group), where I scaled the design organisation from 12 to 25+ designers, increased conversion rates by 110%, and led a design process recognised in both Teresa Torres' Continuous Discovery Habits and Marty Cagan's Transformed. My earlier career includes Head of Design at Metro Bank UK, where I led digital banking transformation serving 2M+ customers and delivered a 300% increase in app retention.

The Beyond the Interface Podcast is a top-rated podcast offering real conversations about working in tech, design leadership, and building products that matter. Listened to in 21 countries, and ranked in the top 15% most shared and top 20% most followed podcasts globally on Spotify.