I help digital teams create significant value and engaging, high converting experiences for users and businesses.

Effective product design teams combine user research and creative innovation with business acumen to make a significant impact at scale.

I currently Head Product Design at Careem for Platform, overseeing the homepage, new user onboarding, multi-product discovery, Careem Plus, Dine Out, delivery tracking, global search, and AI experiences.

Previously, I was Director of UX & Product Design at Almosafer (SEERA Group), recognised for robust product processes and featured in Teresa Torres’ ‘Continuous Discovery Habits’ and Marty Cagan’s ‘Transformed’. Before that, I served as Head of Design at Metro Bank UK, leading digital transformation and AI integration. My experience spans super apps, government digital transformation, FinTech, travel, e-commerce, and consulting.

The Beyond the Interface Podcast offers genuine conversations and insights about working in the tech industry, with guests and topics that will continue to excite listeners. It has been listened to in 21 countries and ranked in the top 15% for most shared and top 20% for most followed podcasts globally on Spotify.