I help digital teams create significant value and engaging, high converting experiences for users and businesses.

Effective product design teams combine user research and creative innovation with business acumen to make a significant impact at scale.

I am currently the Director of UX & Product Design at SEERA Group, the largest travel and tourism group in the MENA region. I lead a team of 25+ designers across 10 product teams to create innovative digital experiences. With 15+ years of professional experience in design and an MBA from Cranfield University, I have a deep understanding of the technical, business, and human factors that drive user satisfaction. I have worked on successful projects in government digital transformation, FinTech, Travel, E-commerce and consulting. I also co-host a popular podcast called Life in Tech. My mission is to use design to empower people, engage communities, and create optimism.

The Life in Tech with Jay and Saad podcast offers genuine conversations and insights about working in the tech industry, with guests and topics that will continue to excite listeners. It has been listened to in 21 countries and ranked in the top 15% for most shared and top 20% for most followed podcasts globally on Spotify.